/ identity / packaging
Happiness Institute
We created a lip balm from scratch. Concept, name, pack. With ingredients that enhance good mood (serotonine). The brand name is “The Happiness Institute”, the product name is “Oh Yeahh!” Enjoy!
CLIENT
Happiness Institute. Both brand than product, the lip balm Oh Yeahh!, has been created by the agency AUGE Headquarters. It consists of a line of lip gloss which, when applied, thanks to the happiness boosting complex (HBC), an exclusive chemical formula rich of tryptophan, increase the natural levels of serotonin, the hormone of happiness.
ASSIGNMENT
Creation of the brand, research and development of the product concept, design of its graphic image and launch onto the market.
SOLUTION
Creation of a brand image that reflects the nature of the product, halfway the cosmetic and pharmaceutical worlds. Involvement of make-up professionals during the research phase to find a top five of colors that are the most trendy and alluring on the market.
PROCESS
Naming, design of the product in all its aspects, from the logo of the brand itself and of the products to the stationery, the guidelines, the packaging, and its communication campaigns.
YEAR / 2016
/ Science has proved that happiness is made up of chemicals, produced by our brain in response to specific stimuli. One of the most important of these chemicals is “serotonin”.
